The Iconic Marta Kostyuk Wimbledon Outfit That Turned the Grass Courts Into a Runway

The Marta Kostyuk Wimbledon outfit did something few tennis kits ever manage. It made fans stop watching the scoreboard and start studying the fabric. When the Ukrainian star walked onto the grass in a dress inspired by her own wedding gown, she blurred the line between bridal couture and performance sportswear. That single design choice sparked headlines, sold-out drops, and a place in the Wimbledon Museum.

We put together this guide to explain exactly what makes her look so memorable. You will learn the story behind the design, the materials, the price, and how it fits into Wimbledon’s strict dress code. We also compare her 2024 and 2026 dresses side by side so you can see how the concept evolved.

Who Is Marta Kostyuk?

Marta Kostyuk is a Ukrainian professional tennis player on the WTA Tour. She reached a career-high singles ranking inside the world’s top 20 and has become one of the most watched younger players in women’s tennis.

Kostyuk is sponsored by Wilson, the American sporting goods brand. That partnership matters here. It is the reason her Wimbledon fashion moments feel so personal rather than off-the-rack. Wilson does not just supply her rackets and apparel. The brand designed the outfit that made her a fashion talking point.

Here is what you need to know about her at a glance:

• Nationality: Ukrainian
• Tour: WTA (Women’s Tennis Association)
• Apparel and equipment sponsor: Wilson
• Wedding: Married George Kyzymenko in Cyprus, November 2023

The Story Behind the 2024 “Marta Dress”

The 2024 Marta Kostyuk Wimbledon outfit started with a wedding, not a tennis match. Before she competed on the grass, Kostyuk married George Kyzymenko in Cyprus in November 2023. For that day, she partnered with Wilson on a first-of-its-kind collaboration.

Together they created two wedding dresses. Kostyuk wanted gowns that felt light, comfortable, and easy to move in. Wilson’s head designer, Joelle Michaeloff, led the project. The main gown carried tennis-inspired straps and delicate hand-appliquéd flowers, small details that tied her sport to her celebration.

That wedding project became the blueprint for her Wimbledon look.

From Wedding Gown to Tennis Kit

Wilson reimagined the bridal gown as a functional tennis dress. The result was named “The Marta Dress.” It kept the romance of the wedding gown while meeting the demands of a Grand Slam match.

Kostyuk summed it up herself when she called it “the world’s most technical wedding dress.” She also explained the deeper meaning: “Everything that was in my wedding dress is the same in the tennis dress because it’s the way I live my life on and off the court.”

We think that quote explains why the design resonated. It was not a costume. It was a personal statement stitched into performance apparel.

Key Features of the 2024 Marta Dress

The 2024 dress balanced bridal styling with match-ready engineering. Here is what set it apart:

• Deep-V neckline for a couture silhouette
• Open back reminiscent of a bridal gown
• Removable button-up mesh overlay that echoed a wedding veil
• Built-in ball shorts for on-court practicality
• Quick-dry recycled fabric with gentle compression

The overlay was the signature touch. Players wore it as a pre-match entrance statement, then removed it before competing. The button enclosures mimicked a veil, which gave the outfit its bridal drama without slowing her down during play.

Pricing and Availability

Wilson made the dress available to fans, which is part of why it spread so quickly. Here is the breakdown:

• The Marta Dress: starts at $198 (around £160)
• Optional mesh overlay: an additional $100

A portion of the proceeds went to charity, which reflected Kostyuk’s commitment to giving back. That detail added value beyond the fashion.

The 2026 Follow-Up: A Sold-Out Lace Dress

Two years later, Kostyuk and Wilson returned with a new design that kept the bridal theme alive. The 2026 Marta Kostyuk Wimbledon outfit was a lacy white dress that carried the same romantic direction as the original.

This version was a two-in-one creation. It combined an open-front soft lace dress with a matching cropped top worn underneath. The cropped layer created a structured illusion, complete with small cut-outs and peekaboo details.

The reaction was immediate. The dress sold out on Wilson’s website almost as soon as it dropped. That speed of demand tells you how much the design connected with fans of women’s tennis fashion.

A Place in the Wimbledon Museum

The 2024 bridal-inspired look earned a rare honor. It was inducted into the Wimbledon Museum, which preserves the tournament’s most significant pieces of history and culture.

That recognition matters. Very few tennis outfits ever move from the court to a museum collection. It confirms that Kostyuk’s design was more than a viral moment. It became part of the tournament’s story.

2024 vs. 2026: A Side-by-Side Comparison

You may be wondering how the two dresses actually differ. Both share bridal DNA, but they take different approaches to it. We broke down the details in the table below.

Feature	2024 Marta Dress	2026 Lace Dress
Core concept	Reimagined wedding gown	Bridal-inspired lace two-in-one
Silhouette	Deep-V neck, open back	Open-front lace over cropped top
Signature detail	Removable veil-like mesh overlay	Cut-outs and peekaboo details
Practical build	Built-in ball shorts	Structured cropped underlayer
Fabric	Quick-dry recycled, gentle compression	Soft lace with structured layering
Price	$198 dress + $100 overlay	Limited run, sold out on release
Designer	Joelle Michaeloff (Wilson)	Wilson
Legacy	Inducted into Wimbledon Museum	Viral sellout, restock demand

The 2024 dress leaned on the veil overlay for its drama. The 2026 version used lace and cut-outs to achieve a similar bridal softness with a more modern, layered cut.

Understanding Wimbledon’s All-White Dress Code

To appreciate the Marta Kostyuk Wimbledon outfit, you need to understand the rules it worked within. Wimbledon enforces the strictest dress code in tennis. Every player must wear almost entirely white clothing on court.

This is not a loose guideline. The All England Club spells out the requirements in detail. Here is how the main rules break down.

Rule Area	What Wimbledon Requires
Base color	Clothing must be white; “white does not include off white or cream”
Trim allowance	A single trim of color is allowed around the neckline and cuffs
Trim width	The colored trim must be no wider than one centimeter
Undershorts (from 2023)	Women may wear solid mid or dark-colored undershorts
Undershort length	Undershorts must be no longer than the shorts or skirt

That white-only rule is exactly why a designer dress stands out so sharply. Against the green grass, a creative white outfit becomes the visual focus. Brands treat the dress code as a design challenge rather than a limit.

Why the Undershorts Rule Changed

The all-white tradition created a real problem for female players. Many described the stress of competing in white while on their menstrual periods. Some altered their cycles to avoid the worry entirely.

In November 2022, Wimbledon relaxed the rule. Starting in 2023, women and girls gained the option to wear solid mid or dark-colored undershorts beneath their whites. The change followed discussions with the WTA, clothing manufacturers, and medical teams.

Sally Bolton, chief executive of the All England Club, framed the goal clearly. The adjustment was meant to relieve a potential source of anxiety so players could focus purely on performance.

The Origin of the White Rule

There is a small irony in the tradition. The all-white rule began as a practical measure. White clothing was chosen to help hide sweat stains, which showed more obviously on colored fabric.

Tennis legend Billie Jean King has spoken about this pressure across generations. Players have always worried about how their whites look under scrutiny. That history gives Kostyuk’s confident bridal design an added layer of meaning.

How Kostyuk Performed in the Dress

A great outfit means little if the tennis falls apart. Kostyuk answered that question in 2024. Her debut in the Marta Dress produced a strong run.

Here is how her tournament unfolded:

• First round: defeated Slovakia’s Rebecca Sramkova, 6-3, 6-2
• Second round: defeated Daria Saville
• Third round: lost to Madison Keys

As the No. 18 seed, she backed the fashion moment with real results. The dress served aces both on and off the court, and the design never got in the way of her movement.

Why the Design Works as Performance Apparel

You might assume a bridal-inspired dress sacrifices function for looks. The 2024 Marta Dress proves that assumption wrong. Wilson built it to meet the demands of a professional athlete.

The dress delivered on three performance fronts:

• Quick-dry technology to manage sweat during long matches
• Gentle compression for support and muscle stability
• High-performance recycled fabric for sustainability and durability

Joelle Michaeloff designed the wedding gowns to allow unrestricted movement, and that same principle carried into the tennis version. The result is performance tennis apparel that looks like couture but behaves like sportswear.

The Bigger Picture: WTA Tennis Fashion

The Marta Kostyuk Wimbledon outfit fits into a wider trend. Wimbledon has become one of the most fashionable stops on the tennis circuit. The all-white dress code pushes brands to get creative to stand out against the green courts.

Kostyuk is not alone in treating Wimbledon as a design stage. In 2026, New Balance and Miu Miu unveiled Coco Gauff’s Wimbledon kit, another high-profile fashion collaboration. These partnerships show how seriously brands now take on-court style.

We see this as a positive shift for women’s tennis fashion. Players get to express personality within tight rules. Fans get to buy pieces they actually saw win matches. That connection between court and closet is powerful.

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What Made This Outfit Go Viral

Plenty of players wear striking outfits, but few break the internet. The Marta Kostyuk Wimbledon outfit did. We think a few specific factors explain the response.

• A genuine personal story tied the dress to her real wedding
• The bridal concept was unexpected on a competitive tennis court
• Wilson made the dress shoppable, so fans could own the look
• A charity angle gave buyers an extra reason to care
• Strong match results kept her in the spotlight while wearing it

That combination of story, style, availability, and performance is rare. It turned a tennis kit into a cultural moment.

How to Buy the Marta Kostyuk Wilson Tennis Dress

If you want a piece of this look, Wilson is the source. The brand released both dresses through its official site, and demand ran high both times.

Here is our straightforward guidance:

• Check the official Wilson website first for current stock and restocks
• Watch for limited runs, since the 2026 lace dress sold out immediately
• Confirm sizing carefully, as tennis dresses fit close to the body
• Look for the optional overlay if you want the full bridal effect

We recommend acting quickly when a drop goes live. These designs do not stay in stock long.

[related: how to buy Wilson tennis apparel]

For official product details and availability, visit wilson.com.

Conclusion

The Marta Kostyuk Wimbledon outfit stands as one of the most meaningful fashion moments in recent tennis history. It started with a wedding in Cyprus, grew into a museum-worthy dress, and returned as a sold-out lace design two years later. Through it all, the concept stayed true to Kostyuk’s belief that her life on and off the court should look and feel the same.

We covered the design details, the pricing, the performance features, and the dress code that shaped every choice. The takeaway is simple. This outfit succeeded because it combined a real personal story with genuine performance engineering, all within Wimbledon’s strict all-white rules.

If you follow WTA tennis fashion, keep an eye on Wilson and Kostyuk. Their collaborations have set a new standard for what a Wimbledon kit can be.

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